“Strategic planning, the aspect of corporate management I put most value on” --An interview with the general manager of a Sudanese manufacturer of meat processing products and the like
Eltinay Food Industries (Alarabi)
Mr. Ashraf Tarig Elsir Omer (General Manager)
Many business people from abroad including the emerging countries have participated in HIDA training programs. Positions of the targeted audience vary with the programs, and there are some programs aimed for top executives.
This time, we interviewed with a person who runs a manufacturing company of mainly meat processing products in Sudan.
--Please explain your company profile first.
- At every stage of long-range planning the planner asks, "What must be done here to reach the next (higher) stage?"
- At every stage of strategic-planning the planner asks, "What must be done at the previous (lower) stage to reach here?"
--Do you think of any challenges that hinder your company business to grow and develop further? What kind of actions do you think need to be taken to address the above-mentioned “challenges”?
We are doing business only in Sudan at this moment, but I believe the current state of the business globally is very promising, especially in the meat sector; hence, if we get to know:
- Availability of large numbers of livestock (cows, sheep, goats and camels), with an increased supply of 100 million animals;
- There’ll be an increasing demand for meat products and sacrificial sheep, for both local and foreign markets, especially in the Arab Gulf countries and Egypt.
--Are you planning to expand your business overseas? What does your company consider important and wish to focus on to lead your business overseas to a success?
Yes, we are planning to expand overseas especially Egypt and the Gulf Countries with the help of our EDD. In order to achieve healthy expansion overseas we need to focus on the systems and phases of livestock breeding and production in Sudan which need to be developed; and the supplementary production phases involving butcheries and plants for meat processing and packaging.
--Please tell us about the current market environment of your business in your country.
- Training programs.
- Loyalty schemes.
--What is your impression about Japan and Japanese companies? Please share with us an episode or experience that surprised or touched you.
First of all, Japan, the great nation that I have known since an early age, even before learning geography, because of our old wooden Sony TV set and many other beautiful gadgets that we had at home at that time and that were all made in Japan. Therefore, from a young age I realized that Japan must be a great country.
And today my old perception has never changed; in fact, it has strengthened by my first ever visit to Japan in late 2016, whereby, I got to know how humble, decent, respectful, kind, and obedient its citizens are. Furthermore, I have been fascinated with the marvelous infrastructure and indescribable railway networks that I have never seen anywhere else in the world. So in a nutshell, Japan is now considered one of my most favorite countries.
On the other hand, when it comes to Japanese companies, I can simply describe them in one word "OUTSTANDING", due to many reasons such as their great care of their staff, continuous eagerness for improvement (by applying the latest theories and technologies), worldwide penetration by their products and services, and most of all their huge annual sales revenues in comparison to many other companies all over the world!
Well, there were so may incredible joyful moments I experienced from the respectful bowing method in greetings, or when excusing oneself, to the cheerful “Thank you” in Japanese by the bus driver to every passenger riding the bus, to the rush of a Japanese person who knows English to guide me or explain something to me instead of simply saying “I do not know or I cannot help.”
All of the above and especially this story of an old lady on the subway train were among the best I have experienced in Japan, There was this old lady simply sitting on one of the seats inside the train and another old lady, standing in front of her, was holding and reading a newspaper throughout the journey. But what struck me and drew my attention was that the seated old lady was annoyed and afraid that the newspaper might hit her but she never said anything to the other lady or pushed the newspaper away. All she did was cover her face with one hand to avoid any expected hit by newspaper throughout the journey.
I hope I have been clear enough in shedding some of my experiences in Japan, the great nation. I wish you continuous improvement and prosperity.